Theri DeJoode: Director
Theri is the original owner of Groom for Men. She studied at Vidal Sassoon and now educates others as technical director for American Crew. Recently she has written a book to accompany many technical videos making her a celebrity in the hair industry! Theri has been voted one of the top 100 people to know in Milwaukee by OnMilwaukee.com and top stylist for men by Milwaukee Magazine.
Erica Grabczyk: Director
As a National/International Educator for the American Crew. All Star Team, Erica has been teaching her art and technique in platform demonstrations and smaller classrooms since 2002. Erica is a partner at Groom, a crucial member to our growth since the very beginning. Erica has been voted one of the top 100 people to know in Milwaukee by OnMilwaukee.com, top stylist for men by Milwaukee Magazine, as well as the honorable title of American Crew All-Star or the Year 2013.
Special Guest: Patti, Director of Shaving
Patti joined Groom in 2004. A true free-spirit, Patti ventured off to travel, spent some time in New Zealand, and even opened a barber shop/barber school in Tucson. She is a true master of shaving and works as a National/International Educator for the American Crew All-Star Team. Patti has a passion for sharing her knowledge with others and strives to create the perfect style for each and every client. Last but certainly not least, she is a Capricorn and loves unicorns.
Nikki: Director of Shaving
Nikki has been with Groom since 2005. A true master of her craft, Nikki is inspired by old-school barbering techniques. She values straight-razor shaving as a truly relaxing and exclusive experience that she can offer to her clients. She has completed the men's training program here at Groom as well as two courses of advanced training at the American Crew academy in Colorado. Currently, she has her sights set on joining Team Crew.
Timmeka: Senior Barbette
Senior Barbette Timmeka has been at Groom since 2009. Her brazen attitude and sassy charm put Timmeka in high demand. A true people person, when she is not at Groom, she is studying hard to pursue her dreams of becoming a nurse. Clearly, when you're with Timmeka, you're in good hands.
Alison: Senior Barbette
Alison graduated from cosmetology school in 2011. She came to Groom for the opportunity to focus on male design, quickly becoming a master of technique and design. Alison's natural talent and skill are truly inspiring, making her a highly sought after barbette.
Dana: Senior Barbette
Dana is new to Groom but is by no means new to the hair
industry. She graduated from Vici Capelli in 2004. Working at a salon & spa for 7 years, she wanted to further her passion for men's hair, and that's when she found Groom. It took Dana no time to fit in to the Groom family, and she has successfully developed herself into a well-rounded
A graduate from the Aveda Institute, Ashley's rapidly growing skill and desire for knowledge shine in her everyday work. She is a talented multi-tasker, always willing to lend a helping hand. Her edgy style and cheerful demeanor are welcomed assets to our team.
Samuel is the first barber to work at Groom in over ten years. He has braved the ladies of Groom, securing his place in the ranks. Bringing his talent and dedication to hone his classic barbering skills, we are excited to have him on board. Every shop needs a good man to level things out!
Carly came to Groom as an assistant in late October, 2013, having just graduated from cosmetology school. She is excited to start her career at Groom and explore the male side of the industry. Carly is a chameleon when it comes to her hair color and, in her free time, she is an avid video game geek.
Recently relocating her barbering skills from Arizona to Groom, Josepha brings an effortless spark to her craft. She has been quickly embraced as a member of our Groom family. An artist and musician, Josepha inspires with her innovative cutting skills. Creative endeavors through many avenues give her happiness.
Casey has been with Groom since she was 17. She moved around a bit and went to college to study Exceptional Education, coming back to us in 2013. Capitalizing on her artistic skill, Casey has finally made the leap from Desk Jockey to Barbette. Her quick wit and attention to detail will take her far.
Ilana knows how to spice things up here at Groom. Coming from a musical theater background and attending school at Columbia College of Chicago, this girl can truly do it all. Ilana has recently added Barbette to her long resume of talents. She has a killer sense of humor to boot!
Amy sets her sights high, and her decibel levels even higher, here at Groom. She is extremely driven, seeking out knowledge and new skills day after day. Her undeniable passion for men's hair combined with her raw talent makes her a great fit in our Groom family.
Alex: Salon Manager
A graduate from UWM, Alex holds a degree in Painting and Drawing and a minor in Art History. Alex knows Groom like the back of her hand. She is a valuable asset to us, both for her managerial skills as well as her artistic ingenuity. She's also been known to tell good joke or two.
Mahala has joined Groom from small-town Hayward, WI. The big city of Milwaukee has been the perfect venue for her to spread her wings and explore her creativity. A student at The Institute of Beauty and Wellness, Mahala loves to experiment with color. Pay her a visit, she has been known to give a mean upgrade!