Theri DeJoode: Director
Theri is the original owner of Groom for Men. She studied at Vidal Sassoon and now educates others as technical director for American Crew. Recently she has written a book to accompany many technical videos making her a celebrity in the hair industry! Theri has been voted one of the top 100 people to know in Milwaukee by OnMilwaukee.com and top stylist for men by Milwaukee Magazine.
Erica Grabczyk: Director
As a
national/international educator for American Crew All–Star Team, Erica has been teaching her art and technique in platform demonstrations and smaller classrooms since 2002. Erica is a partner at Groom and has been with the company since the very beginning. Erica has been voted one of the top 100 people to know in Milwaukee by OnMilwaukee.com and top stylist for men by Milwaukee Magazine.
Crystal: Director
Crystal has truly developed a passion for men’s hair and has been a great asset to the consistency and quality at Groom. Crystal began her studies at the Aveda Institute and completed formal training here at Groom. She is the Regional Director for American Crew.
Marlo: Master Barbette
Marlo’s personality and talent has built a clientele and is in high demand. Her early training began at the Aveda Institute and finished here at Groom for Men. Marlo’s well rounded skills are highly respected among the other barbettes. She is also the Regional Educator for American Crew.
Abby: Senior Barbette
Abby also begain her training at the Aveda Institute and by all accounts is our waxing guru.
Stephanie: Master Barbette
Stephanie is a second generation stylist and a “sure thing” when it comes to talent. Her studies began at Vici Capelli and finished formal training here at Groom. Stephanie’s talent offers a variety of shapes mastered by artistic detail. She is also the Regional Educator for ABBA.
Nikki: Senior Barbette
Nikki’s no-nonsense approach will certainly take her far. She has completed the men’s training program here at Groom as well as two courses of advanced training at the American Crew academy in Colorado.
Mara: Barbette
Mara’s comprehension of masculine design blew all the barbettes away. She completed her basic training at the Paul Mitchell Academy and completed Groom’s training with ease and accuracy faster than anyone yet. Mara is awesome!
Lauren: Desk Jockey
Lauren runs the show at Groom. If you can call during the day you will probably be talking to Lauren. She is the queen of accommodation and multi-tasking. Her kind and generous energy is a pleasure to be around. It is only fitting then that when not at Groom she is on the road to a nursing career.


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